How to work Cold Email Strategies
Salespeople are often searching online for new cold email strategies as they are fighting for attention in the overcrowded inbox. Cold email strategies that are effective today become quickly dated tomorrow. The trend has been that once someone finds cold email strategies or templates that work, others choose to use (and overuse) it, as opposed to creating their own. The challenge here is that it’s getting to a point where everyone is getting the same email. Which means, when the prospect receives it, it demonstrates that this wasn’t meant for them specifically, but to a wide mass audience. How can they feel compelled to respond if this cold email wasn’t specifically written for them? They start to think... “I bet you say that to all the girls!” To create a cold email strategy that works, think about starting completely from scratch. Look at email as just channel to contact them, not a magic template or some form of wizardry that magically makes people want to do business with y