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Showing posts from April, 2019

Creating a Sales “Speed Path” to Close your Prospect

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At MindStorm, we have the best sales strategy consulting  that is out there. Our team has designed the most effective and efficient ways to close your prospect. We have created the ultimate speed path to sales. What if you could design a path that you lead your prospect through during their buying journey. Just like in real life, there are many routes one can take to reach a destination. Our goal is to create the shortest and smoothest route the prospect can take to reach the destination of making a purchase from you. I call this the Speed Path. It’s not just a fast lane designed to speed right through the journey, but it’s also the shortest route. It’s designed to help the prospect get everything they need, to be comfortable with making the decision to buy from you, in the shortest amount of time. Anything outside of this path increases the time it takes to get the deal closed, and leaves money on the table. If you don’t have a route like this established, you can’t possibly offer

How to Create Killer Case Studies for Your Business

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Case studies are so important to your business. It helps build your reputation, shows your capability and it builds trust. Here at MindStorm without our case studies, we wouldn’t be able to say that we offer the best sales consulting in New York . Case studies are a great marketing tool if used right. It’s important to align the right offering with your best buyer, using the most effective messaging. Start with your ideal buyers in mind, then figure out which product or service would be best to get your foot in the door. Once that’s complete, create the marketing that’s going to bring those two together. In the exercise above, you’ll have the opportunity to get a ton of great feedback from the people who matter most, your best clients. During this interview, you should ask questions that will lead to the ultimate case study. Before determining what, those questions are, let’s quickly review what makes a killer case study. Case studies are often very digital, filled with num