Posts

Creating a Sales “Speed Path” to Close your Prospect

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At MindStorm, we have the best sales strategy consulting  that is out there. Our team has designed the most effective and efficient ways to close your prospect. We have created the ultimate speed path to sales. What if you could design a path that you lead your prospect through during their buying journey. Just like in real life, there are many routes one can take to reach a destination. Our goal is to create the shortest and smoothest route the prospect can take to reach the destination of making a purchase from you. I call this the Speed Path. It’s not just a fast lane designed to speed right through the journey, but it’s also the shortest route. It’s designed to help the prospect get everything they need, to be comfortable with making the decision to buy from you, in the shortest amount of time. Anything outside of this path increases the time it takes to get the deal closed, and leaves money on the table. If you don’t have a route like this established, you can’t possibly o...

How to Create Killer Case Studies for Your Business

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Case studies are so important to your business. It helps build your reputation, shows your capability and it builds trust. Here at MindStorm without our case studies, we wouldn’t be able to say that we offer the best sales consulting in New York . Case studies are a great marketing tool if used right. It’s important to align the right offering with your best buyer, using the most effective messaging. Start with your ideal buyers in mind, then figure out which product or service would be best to get your foot in the door. Once that’s complete, create the marketing that’s going to bring those two together. In the exercise above, you’ll have the opportunity to get a ton of great feedback from the people who matter most, your best clients. During this interview, you should ask questions that will lead to the ultimate case study. Before determining what, those questions are, let’s quickly review what makes a killer case study. Case studies are often very digital, filled with num...

Why You Should Choose a New York Business Consultant

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Business is the most competitive sport there is. And when the competition is tough, the bar is raised. The days of putting a sticker on a banana and calling that marketing just doesn’t exist anymore. As these standards raise, it becomes harder to compete and much easier to fail. According to a Harvard Business School study by Shikhar Ghosh, 75% of venture-backed startups fail. These are business that have been well funded, yet they still fail. In a study by Statistic Brain, the failure rate of all U.S. companies after five years was over 50%, and over 70% after 10 years. These numbers are hard to ignore and prove that business owners and executives need guidance. The million-dollar question is, where should they look for that guidance? The first place is the realization that you need a business consultant. People know they need an attorney to look over contracts and advise them with legal matters. They know they need a CPA or an accountant to advise them on tax related matt...

Top Sales Training Programs in New York

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There are many sales training companies throughout the country but only a few top sales training companies in New York. MindStorm has been recognized as one of New York’s top sales training companies, led by CEO George Athan, #1 International Bestselling Author of “Client Machine: The B2B System for Generating Clients” What makes MindStorm’s sales training different from many others is that our training program has been built around the core fundamentals of hypergrowth companies. See, for salespeople to become effective, it’s not just about more sales knowledge. It’s about each individual salesperson maximizing the revenue they can generate. That’s done by following specific processes that have proven to accelerate revenue the fastest.  Where most sales training programs fail is that they focus on sales techniques, rather than understanding how these tactics fit in the entire strategic puzzle. MindStorm is a hybrid, half business consulting firm, half sales training compa...

How Many Follow-ups in Sales Strategy Should You Do?

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In sales, the fortune is in the follow-up. There's more opportunity lost by salespeople not having a good follow up strategy than through anything else. I use the word strategy because that would assume you have a consistent protocol for following up. When it comes to prospecting, having a follow-up sales strategy consulting becomes especially important because your response rates are much lower reaching out cold to strangers. It's obvious that if you've built a relationship with a prospect, they're more likely to reply to your emails or return your phone calls than someone that you have absolutely no relationship with. To compensate for this fact, often your contact efforts may have to be more audacious in nature to grab attention and more 'touches' are required before you get a response. If you were manually following up with different names on a list, making some calls here and sending some emails there, you would probably be distributing...

Top Sales Training Programs in New York

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There are many sales training companies throughout the country but only a few top sales training companies in New York. MindStorm has been recognized as one of New York’s top sales training companies, led by CEO George Athan , #1 International Bestselling Author of “Client Machine: The B2B System for Generating Clients”. What makes MindStorm’s sales training different from many others is that our training program has been built around the core fundamentals of hypergrowth companies. See, for salespeople to become effective, it’s not just about more sales knowledge. It’s about each individual salesperson maximizing the revenue they can generate. That’s done by following specific processes that have proven to accelerate revenue the fastest. Where most sales training programs fail is that they focus on sales techniques, rather than understanding how these tactics fit in the entire strategic puzzle. MindStorm is a hybrid, half business consulting firm, half sales training...